POWER & LIGHT PRESS

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BRAND IDENTITY, PRINT COLLATERAL

Power & Light Press is a letterpress print shop in Silver City, New Mexico, that uses antique printing presses to create modern greeting cards. Every card they sell is designed, printed, and packaged in-house by a crew of all-female letterpress printers.

Inspired by hand-set type and the vintage machines that power the company, we collaborated to create an industrial logo and branded collateral reminiscent of a 1940s era public utility. This project included business cards, letterhead, and envelopes — all letterpress printed in the Power & Light Press factory.